The DIEM Project

The DIEM Project is developing new visualisation tools for eye movements in dynamic images, as well as new data analysis tools and techniques based on dynamic regions of interest (DROIs) for use in film and video.

We are applying these new methods to investigate how people see and understand the visual world as depicted in various videos. The videos used in our experiments include advertisements, film clips, real-world scenes, social scenes, film trailers, video game trailers, music videos, documentaries, sports highlights, and news clips.

The DIEM project is led by Professor John Henderson, director of the Visual Cognition Lab at the University of Edinburgh. The DIEM Team also includes Dr. Robin Hill, Dr. Tim Smith, and Parag Mital.

People's eyes movements are a tell tale sign of where their attention lies. We thought Obama's inauguration, for instance, would be an ideal chance to observe this process. Some of our other videos, shown above and at our Vimeo channel VisCogEdinburgh, include sporting events and close-up shots of people talking.

With the growing use of media like YouTube and video conferencing, it is important to investigate how the human brain operates under these viewing conditions to help better understand the impact of new technologies on how we see and understand the world.


The DIEM Project is generously funded by the Leverhulme Trust and the Economic and Social Research Council.

The University of Edinburgh is a charitable body, registered in Scotland, with registration number SC005336.